In this article, you'll learn what are the best social proof software tools to use on your website or funnel to increase your conversion rate.
Social proof tools help persuade your page's visitors to take action based on reviews from other customers or notifications about recent purchases of your products.
If you want to effortlessly add social proof to your pages, have a look at the list of the five best social proof tools we compiled!
You'll definitely find at least one that fits your needs in the best possible way.
You may be wondering if social proof actually works!
People tend to copy the actions of others when they need to make any decision. Therefore, our decisions are consciously or subconsciously influenced by the choices and opinions of other people.
Your potential buyers are more likely to trust non-paid recommendations from other people than the ads from your brand. That's why placing social proof in the forms of testimonials or real-time notifications about recent purchases can drastically increase your conversion rate.
That makes social proof such a powerful marketing technique!
It definitely works and with the variety of software out there it has never been easier to apply it to your websites or funnels.
Here're some of the best social proof software solutions with their main characteristics and pricing. We're sure, you'll be able to find something that fits you!
Proof is a very intuitive and easily customizable social proof software trusted by more than 20,000 websites. It offers a seamless setup and a lot of customization options like changing the look, timing, and position of the notification.
Proof lets you split-test the percentage of traffic that sees real-time notifications and provides clean and beautiful analytics.
Pricing: Starts at $29/mo for the Basic Plan (1,000 unique visitors per month) with some feature limitations. Starting with the $79/mo Pro Plan, you get access to all the features.
Provely lets you display real-time lead or sale notifications, rotate notifications, or display past sales or sign-ups. Based on the traffic volume you have on your website, you can decide which campaign type will work the best for you.
You can also customize the look of the notifications changing a template, color scheme, and frequency. Moreover, it's possible to display only lead/sale notifications from a certain country to help tailor your social proof to your audience.
Pricing: You can use Provely's free plan if you have less than 100 monthly unique visitors. After that, you can pick from 3 pricing plans: $19/mo for up to 10,000 unique visitors, $39/mo for up to 30,000 visitors, and $79/mo for up to 100,000 monthly visitors.
Proven is an easy-to-use WordPress Plugin that leverages social proof to increase your conversions. It lets you show not only notifications about recent sales but also about newsletter signups from the most popular e-commerce and mailing list platforms.
You can customize the appearance of the notifications and even create sales notifications manually.
Pricing: $39/year for 1 website, $59/yr for 5 websites, and $99/yr for an unlimited number of websites.
Trustpulse is another popular social proof software from Optinmonster.
This tool allows you to show notifications about any actions on your funnel including purchases, demo registrations, newsletter signups, and more.
The “On Fire” pop-ups notify the visitors of your funnel how many people took action in a given period. For example, 47 people purchased the course in the last 24 hours.
Additionally, Trustpulse lets you use targeting rules and timing controls to show social proof notifications, and track your conversion goals with the help of built-in analytics.
Pricing: based on the set of features you want to use, you can choose from Trustpulse four pricing plans. The price of the plans varies from $60 per year to $468 per year.
On top of the features that other social proof tools have, FOMO offers wide customization possibilities.
You can use pre-made pop-up templates or change them with the help of custom CSS. Additionally, you can choose the styling for every element of the pop-up.
Template and page rules let you control what visitors see and where. Moreover, you can refine pop-ups with over 30 settings.
Also, FOMO translates notifications into 27 languages based on the location of your funnel visitor.
With the provided analytics you can measure click-through conversion, and FOMO will generate insights to help you optimize on-page conversions.
Pricing: you can test FOMO for 14 days for free. Based on the number of monthly notifications shown on your pages, you can choose one of four plans, priced from $19/mo to $199/mo.
As you can see, there is a big variety of social proof software tools with different features and pricing out there. You can definitely find something that fits your needs and budget. If you want to have more customization possibilities, you may want to go with FOMO.
If you want to leverage real-time notifications about leads or sales, you can choose any of the other tools from the list.
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