In this article, you’ll learn how to set up the Facebook Conversions API to track purchase and lead events in your Clickfunnels funnels server-side. To make the setup as easy as possible, we’re going to use CF Power Scripts.
Why would you want to use the Conversions API tracking? You may know that the iOS 14, some browsers, or ad blockers won’t let your Facebook tracking work properly. Therefore, the performance of your ads will get worse.
However, if you use Facebook Conversions API tracking in your funnels, Clickfunnels will report transactions or lead events to CF Power Scripts, and their systems will report them directly to Facebook.
This way, you can bypass iOS 14, browsers’ and ad blockers’ restrictions and achieve more accurate tracking and better performance of your Facebook ads.
Here’s what you need to do to set up the Facebook Conversions API tracking in Clickfunnels using CF Power Scripts!
What is this webhook for? Every time a visitor of your funnel triggers a lead or purchase event on your funnel by opting in or buying something, Clickfunnels will forward the data to the CF Power Scripts server with the help of the webhook. CF Power Scripts processes the data into the right shape and forwards them to Facebook.
That’s why it’s irrelevant if a user is using an adblocker or the latest iOS version because as long as the user is able to opt-in or purchase successfully on the funnel, Clickfunnels will trigger the webhook and CF Power Scripts will forward the data to your Facebook pixel.
It’s important to point out that CF Power Scripts doesn’t store this information permanently. It receives the webhook from Clickfunnels, processes the data, and forwards them to Facebook. They don’t keep track of your leads or transactions in any way.
When you create lookalike audiences you can only use value-based events. Therefore, you can’t create a lookalike audience based on the regular lead event because it usually doesn’t have any value.
However, if you assign a value of 1 cent to the lead event, you will be able to use it as a basis for your audience. Once you have 100 opt-ins from one country, you’ll be able to set up a lookalike audience, and Facebook will target people who are similar to those who already opted in on your funnel.
This setup will already allow you to track page views with the regular Facebook pixel and conversions using the product information that you entered in Clickfunnels for your order forms, order bumps, upsell and downsell pages.
However, CF Power Scripts allows you to distinguish between one-time purchases and subscriptions, and trigger the purchase or the subscribe event on Facebook respectively. If you want to track that on your funnels, you also need to complete the following step.
With that, the setup of the Facebook Conversions API for your Clickfunnels funnels is done!
The whole process may seem overwhelming. However, if you follow all the steps, you’ll have proper Facebook tracking for your leads and transactions in place.
If you still feel confused, you may watch a step-by-step video tutorial that will show the same process described in this article.
Additionally, you may use the Facebook Custom Events script and track Add To Cart, Initiate Checkout, Open Pop-Up events on your funnels.
Yes, it's possible to integrate Facebook Conversions API with Clickfunnels and bypass the restrictions of iOS 14. The easiest and fastest way to do so is to use the Facebook Conversions API script from CF Power Scripts. This way, you'll be able to set everything up even if you're not tech-savvy.
Yes, you can integrate the Facebook Conversions API with Clickfunnels so you bypass iOS 14, browsers' and ad blockers' restrictions and achieve more accurate tracking and better performance of your Facebook ads. The easiest and fastest way to do so is to use the Facebook Conversions API script from CF Power Scripts.
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