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Why Schedule Social Media Content?

Those of you who take social media marketing seriously and post content on social media daily for sure know how time-consuming it may be.

Finding the right image, editing or adjusting the sizes, writing a good caption - there are a lot of components you need to create a nice post.

And because social media is an important part of your marketing strategy, it can't be neglected.

What if I tell you that there is a way to optimize the whole process and make it faster and easier? There is a simple way to do that - schedule your social media content.

I'm sure you don't want to desperately look for ideas and craft last-minute posts. Also, taking care of your posting schedule beforehand frees up a ton of your time which you can productively spend on other tasks.

In the meantime, your posts will go out on their respective social media platforms without worry. Isn't it perfect?

If you're still not convinced, here are other reasons why you should definitely schedule your posts in advance.

1. Increase the Reach of Your Content

If you check your analytics you know at what time your audience is the most active. (If you haven't done it yet, that's your #1 thing to do before creating the posting schedule).

Scheduling your posts to that specific time will let you reach a bigger fraction of your followers. That means you'll achieve better results and higher engagement rates.

This principle also applies if you, for example, are located in Europe but target audience in the USA. Posting on social media during your working hours makes little sense because the people you target are sleeping. Scheduling your content solves this problem. Your posts will be published when your target audience is online even if it's in the middle of the night for you.

If you get sick or for some reason are unable to post at a specific time one day, scheduling will still have your posts covered and your audience will enjoy your content.

2. Never Run Out of Content Ideas

If you schedule your posts in advance you'll never have those moments when you need to post something today but you can't come up with any idea.

Maybe you don't feel inspired or you have other urgent tasks to do and can't devote enough time to creating a post. Preparing your content beforehand will let you avoid such moments.

Not only will scheduling save you the last-minute panic, but it will also help you optimize your content and perfectly align each post to your social media strategy.

3. Manage Multiple Social Media Accounts

You probably want to ensure your social presence on different social media platforms. That's why it makes sense to repurpose the content you create.

Scheduling tools will let you prepare different image sizes and customized captions for publishing. Therefore, when the time comes to release the post you can be sure that it appears on the platforms you need, and will look like you expect it to.

4. Consistent Publishing

We all know that social media growth requires consistency. You need to post regularly and show up on your followers' feeds every day for them to be attached to you.

Scheduling social media content in advance helps you to stay consistent, stick to your social media strategy and build anticipation from your followers to see your posts daily.

So, I guess you realize now that crafting your posts beforehand gives you awesome advantages.

Now, what tools can you use?

Our favorite is AgoraPulseas it allows us easily schedule content and manage comments and messages on different social media platforms, including YouTube (which is crucial for us).

But you can also check out other top social media management toolsand choose one that fits your needs the most.

To sum it up, scheduling your social media posts is a complete lifesaver! It helps you post valuable content at a time that is comfortable for your audience and stay consistent with your postings.

And if you're not doing it yet, you should definitely give it a try!

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